Dealer Profile for Dealers
Dealer Profile for Dealers
Dealer Profile for Dealers
The Challenge:
Manheim wanted to create a personalized overview of each client's business that would be shared with attendees at NADA 2020. The goal was to showcase each client's unique needs, goals, and success stories in a visually engaging and easy-to-consume format.
My Role:
As the designer, I was responsible for conceptualizing and designing the dealer profiles, which would serve as a key part of Manheim's presentation at NADA 2020. I worked closely with an outside web developer to develop a cohesive system that reflected Manheim's brand and the automotive industry.
The Challenge:
Manheim wanted to create a personalized overview of each client's business that would be shared with attendees at NADA 2020. The goal was to showcase each client's unique needs, goals, and success stories in a visually engaging and easy-to-consume format.
My Role:
As the designer, I was responsible for conceptualizing and designing the dealer profiles, which would serve as a key part of Manheim's presentation at NADA 2020. I worked closely with an outside web developer to develop a cohesive system that reflected Manheim's brand and the automotive industry.
The Challenge:
Manheim wanted to create a personalized overview of each client's business that would be shared with attendees at NADA 2020. The goal was to showcase each client's unique needs, goals, and success stories in a visually engaging and easy-to-consume format.
My Role:
As the designer, I was responsible for conceptualizing and designing the dealer profiles, which would serve as a key part of Manheim's presentation at NADA 2020. I worked closely with an outside web developer to develop a cohesive system that reflected Manheim's brand and the automotive industry.
Visual Design
UI & UX Design
Web Development
Design Decisions: To create a cohesive visual identity, I focused on developing a color palette and design style that aligned with Manheim's brand. I chose to use bold typography, bright colors, and clean layouts to create a modern and dynamic feel that resonated with the automotive industry.
Design Solutions: The focus was to automate entries that way dealers didn't have think or search highh and low for their numbers in the marketplace.
Dealer Profile Structure: I created a consistent structure for each dealer profile, featuring key statistics and milestones.
Impact: The custom dealer profiles played a crucial role in making Manheim's presentation stand out at NADA 2020. The personalized overviews helped establish a strong emotional connection with attendees, making them more likely to remember Manheim's message and engage with their services.
