Children's Healthcare of Atlanta Modular E-mail Template
Children's Healthcare of Atlanta Modular E-mail Template
Children's Healthcare of Atlanta Modular E-mail Template
The Challenge: Children's Healthcare of Atlanta needed to create a modular email template that would allow them to easily customize and send targeted emails to their audience. The goal was to create a flexible design that could be used for various campaigns, while maintaining the organization's brand identity and messaging.
My Role: As the designer, I was responsible for designing a modular email template that would be easy to use, adaptable to different campaigns, and consistent with Children's Healthcare of Atlanta's brand guidelines. My focus was on ensuring the design met accessibility standards, particularly in terms of color.
The Challenge: Children's Healthcare of Atlanta needed to create a modular email template that would allow them to easily customize and send targeted emails to their audience. The goal was to create a flexible design that could be used for various campaigns, while maintaining the organization's brand identity and messaging.
My Role: As the designer, I was responsible for designing a modular email template that would be easy to use, adaptable to different campaigns, and consistent with Children's Healthcare of Atlanta's brand guidelines. My focus was on ensuring the design met accessibility standards, particularly in terms of color.
The Challenge: Children's Healthcare of Atlanta needed to create a modular email template that would allow them to easily customize and send targeted emails to their audience. The goal was to create a flexible design that could be used for various campaigns, while maintaining the organization's brand identity and messaging.
My Role: As the designer, I was responsible for designing a modular email template that would be easy to use, adaptable to different campaigns, and consistent with Children's Healthcare of Atlanta's brand guidelines. My focus was on ensuring the design met accessibility standards, particularly in terms of color.
Children's Healthcare of Atlanta
Visual Design
UI & UX Design
E-mail Design
Design Decisions:
To ensure accessibility, I prioritized color contrast and colorblind-friendly design principles.
Conducted an Accessibility Audit: Conducted an audit of the original design to identify areas for improvement in terms of color contrast and accessibility.
Enhanced Color Contrast: Made adjustments to the design to improve color contrast between text and background colors, meeting WCAG 2.1 guidelines for minimum contrast ratios.
Colorblind-Friendly Design: Designed the template with colorblind individuals in mind, using a combination of colors that are easily distinguishable by those with color vision deficiency.
Semantics and ARIA: Used semantic HTML and ARIA attributes to provide screen reader support and improve overall accessibility.
Design Solutions:
Modular Design: Designed the template with reusable modules, including headers, footers, and body content areas, allowing for easy customization and adaptation.
Brand Consistency: Ensured that the design maintained Children's Healthcare of Atlanta's brand identity, including their logo, color palette, and typography.
Accessible Colors: Chose colors that meet accessibility standards, ensuring that the design is usable by everyone.
Impact:
The modular email template has been a game-changer for Children's Healthcare of Atlanta's marketing team. They can now easily customize and send targeted emails quickly, while ensuring that their message is accessible to all recipients. The template has also improved the overall user experience, making it easier for recipients to engage with their messages.
